Scott Ford

Recipezi

Overview


Recipezi uses AI to deliver recipes that use what you have on hand to make meals that are tasty and nutricious

By harnessing sophisticated algorithms and tapping into an extensive culinary database, Recipezi sets itself apart by employing cutting-edge technology to enhance your cooking journey. Their advanced algorithms analyze a myriad of factors, such as flavor profiles, nutritional content, and cooking techniques, ensuring a meticulous understanding of each ingredient at your disposal.

Strategy

  • Brand Strategy
  • Messaging
  • Product Positioning

Design

  • Brand Identity
  • Typography
  • Brand Voice
  • Logo
  • Design System
  • Signage
  • WordPress Theme

Hotspot

Overview


Hotspot simplifies the process of planning informal gatherings with groups of people

Coordinating schedules and deciding on a time and place to meet can be a hassle, especially through group texts. Hotspot eliminates stress and allows you to spend more time enjoying the company of your friends. With Hotspot, planning events like a date night or after-work drinks is easy, fun, and efficient.

Strategy

  • Brand Strategy
  • Messaging
  • Product Positioning
  • Market Research

Design

  • Brand Identity
  • UI Design
  • Logo
  • Design System
  • WordPress Theme

Discovery & Design


The client had already built an MVP with basic features, but the user interface and experience needed enhancement. To increase the likelihood of users keeping the app, it is crucial that they immediately understand the value and next steps of the app when they first open it.

I started by conducting discovery sessions to gain insight into the problem, establish the app’s vision and identify the target audience. Using wireframing, I mapped out the user journey.

After finalizing the main flows, I turned my attention to design. I used vibrant colors to highlight important areas and guide users through the app.

I delivered a comprehensive package containing wireframes, mockups, a prototype, a design system, and a roadmap for potential future features.

Budget Meal Prep

Overview


Budget Meal Prep offers delicious pre-made dinner solutions to people with smaller budgets or fixed income

Grubboxx, a local meal-prep company in Sacramento, wanted to give people an option to try their healthy never frozen meals that wouldn’t normally be able to afford the premium prices.

I partnered with them to develop and refine their visual identity and develop new creative assets for their budget conscious clients.

Design

  • Brand Identity
  • Typography
  • Brand Voice
  • Logo
  • Design System
  • Signage

The Challenge


Grub Boxx is a premium meal prep option in the Sacramento area, and they wanted to add a budget-friendly option without losing any of their existing customers. They did not want to race to the bottom against the other options. They decided to keep Grub Boxx separate from the budget-friendly side.

My Approach


Looking at the existing Grub Boxx branding and the other options in the area the first round of broad strokes concepts came quickly. An easy way to differentiate from the existing branding was to go on the warmer side of the color spectrum. The name of the new venture wasn’t initially set so we went through a few rounds of brainstorming.